"Is it worth making a trip to Brunico?", is a question that we often get asked at the Zirm reception.
You bet it is! The small, pretty and very well-kept town not far from the Bergotel Zirm has a lot to offer. With just under 9,800 inhabitants, it has a very varied range of offers, so that shopping queens, gourmets, strollers but also those interested in culture get their money's worth.

The parking facilities are excellent: the underground car park is in the middle of the city centre and thus only a few minutes' walk from the pedestrian zone.
Shopping queens and kings should keep the opening hours in mind, because half of the shops take a lunch break. Brunico's "normal" business hours run from 9.00 or 9.30 am to 12.00 or 12.30 pm. The other half offers continuous opening hours. In return, there is a very varied range of Italian fashion, shoe shops, sports shops and also special little things, of course perfect as holiday souvenirs from South Tyrol.
Gourmets really get their money's worth. While you are already being pampered with the finest culinary delights at the Berghotel Zirm, your taste buds are calling out for a typical Italian pizza, rustic delicacies such as "Krapfen" or "Tirtlan" and not to forget the Italian ice cream specialities in countless varieties, ohhh, that makes my mouth waters just reading about it :-).
For strollers there is a lot to see in Brunico, the special facades of the city centre, the Italian flair with the South Tyrolean touch and the finest coffee aromas which escape from the many small and family-run bars.
For those who see a city not only as a shopping destination, I personally recommend a trip to the Reinhold Messner Museum RIPA at the castle of Brunico. Here, in very special castle rooms, you are taken on a journey around the various mountain cultures of the world. Not only the extraordinary ambience has a lot to offer, but also the ever-changing exhibitions are very well cared for and cherished.
By the way, you can also reach the castle on foot from the city centre; during the half-hour walk, you will be rewarded again and again with beautiful viewpoints.
And if you like to experience history vividly, you definitely have to put the Folklore Museum in Dietenheim on your to-do list. The lifestyle of many decades ago, from aristocrats or self-sufficient farmers to day workers and craftsmen, all have made South Tyrol what it is today. Old original farmhouses, handicraft workshops, peasant gardens and much more tell of the everyday life of a past era and of an incredibly hard-working people.
In winter, the museum gates are always closed, but from April to November you can experience special theme days or craft shows live on various dates.

So I would say that one or two non-sunny days are almost a necessity, so that you don't get a tickle in your legs in the morning and have to strap on your mountaineering boots or skis again, and the pretty little town of Brunico has to give room to the attractive Zirm outdoor programme again :-).